Of all of the inconveniences and downright tragedies that 2020 has brought, the devastating long-term impact on small businesses and people’s livelihoods might just be the worst. Owning your own company is not easy, even when everything is going right; when the whole world is in varying stages of lockdowns and shutdowns, it’s even harder. With that in mind, here are 10 tips for making 2021 the comeback year for your business:
1. Increase Local Networking
Creating a presence in your local community may seem like a no-brainer. However, a lot of business owners fail to successfully execute this part of the marketing plan. Acquainting yourself with various other businesses, as well as community leaders can go a long way in making your company’s name the one that pops to mind when your industry is brought up.
2. Collaborate With Other Small Business Owners
In the spirit of our first tip, going a step further with other companies can create even more of an impact for your brand. By combining talents and strategies for short or long-term collaborations with other businesses, you can easily be introduced to other client bases with the endorsement of someone they already do business with.
3. Increase Digital Visibility
There has never been an easier time to get your name or image plastered all over the internet. In addition to that, there are tons of companies that excel in helping businesses increase their online presence and managing their social media accounts.
4. Consider a Direct Mailing Strategy
This is something that can give you an immediate edge in attracting new customers. Print advertising still provides one of the best ROIs of any advertising source. With so many companies focusing solely on digital marketing, this avenue is as wide open as it’s ever been. Specialized companies like AmeriPrint can create customized strategies just for you.
5. Focus on Employee Retention
One of the biggest things that gets overlooked when considering how to best attract and secure new customers is who is actually handling the interaction. It takes a lot of time, effort, and expense to recruit, hire, and train employees. With consistent rollover, your clients aren’t getting the most knowledgeable and experienced help possible when working with your company.
6. Work Harder to Create Your Culture
Along with focusing on keeping your employees committed to your company, establishing your own unique culture is also important. More customers these days care about the mission and philosophy of a business as much as what they offer.
7. Clarify Your Brand and Voice
It’s not enough to simply put your brand out front before people’s eyes; you must also make it clear what your business stands for. If the environment, social justice, income equality, or anything else is a cornerstone of your corporate philosophy, make it known.
8. Improve Productivity and Virtual Efficiency
Bringing in a specialist to help streamline your digital processes and organization can be a game changer. With so much business shifting online, learning how to effectively operate in the virtual world can help to grow your pipeline.
9. Make Your Target Audience Clear…
Something that many small businesses fail to do is properly identify their target demographic. Understanding exactly who it is that your product or service is geared towards helps you decide how to market to them.
10. And Speak Directly to Them
Once you know who your target clientele is, this is the time to craft your message to them exclusively. While this doesn’t not mean excluding other prospective customers, it does mean that the heart of your marketing should speak to the wants and needs of your main audience.
If you own or operate a small business, you already know it can be a difficult task at times. When you are trying to overcome the obstacles presented by an unprecedented global pandemic, the path to recovery is unclear. That’s when it’s time to think outside of the box. Tried and true marketing strategies such as mailing campaigns and clear brand establishment can give you a leg up while your competitors are still trying to catch up. Contact the advertising and marketing professionals at AmeriPrint to find out more.